The digital flipbook stats displayed in MagManager include details of the flipbook opens, readers, total read time, average read time, pages read, average page read time, along with stats on the individual pages including reads, total read time and average read time along with an image of the page.
Steps to access the digital flipbook stats
Step 1 - Click Publications on the top navigation bar.
Step 2 - Select the publications & issues from the side bar.
Step 3 - When stats are available for an issue a magnifying glass will appear in the first column.
Step 4 - Click the magnifying glass to display the stats.
Step 5 - Click the image icon to see a thumbnail of the page > Click the thumbnail image to close the image.
Step 6 - Click the magnifying glass to close the stats.
Definition of the individual stats
Opens
Definition: When a user opens your publication—i.e., clicks on it to view it in full screen
What it means: It counts as someone views a page but hasn't interacted with the flipbook
Use case: Reflects active interest—the person was curious enough to check it out.
Reads
Definition: A read is counted when someone spends time actually reading your publication—usually by staying on a page for over a second, flipping through pages won't count as a read
What it means: Indicates deeper engagement—not just a click, but meaningful time spent with your content.
Use case: A better indicator of content quality and reader retention.
Example:
If 100 people open your magazine but only 30 read it, it suggests:
100 were interested enough to take a look.
Only 30 found it compelling enough to stay and engage.
Reader
Definition: The number of unique users who have opened the publication.
What it means: If a user opens the publications multiple times it will only record as a single reader
NOTE: When you are logged into MagManager and open the flipbook to check it, within the same browser this is not recorded as an open.
