Steps to add an unsubscribe link to an email document template
To allow a client to unsubscribe or to update their contact preferences, you must include an ‘update preferences’ link at the end of all your marketing emails. This is needed for compliance with the EU General Data Protection Regulation (GDPR) legislation.
In MagManager, when you create an email template using the ‘general’ context, you will have the option to add a token which creates a link allowing your clients to update their contact preferences.
Step 1 - Go to the main settings page.
Step 2 - Under Admin > Select Document Templates > Select My Documents tab.
Step 3 - Click the name of the document template you wish to add the unsubscribe link to, this will open the editor.
Step 4 - Add your own choice of words at the bottom of the document, example: 'To update your preferences, please click'.
Step 5 - Click the area of the document you wish to place the link > In the tokens section to the left, click General - Unsubscribe Link, this will add the ‘General Unsubscribe Link’ to the document.
Step 6 - The token ‘General Unsubscribe Link’ will be replaced in the actual email by the word ‘here’, and include a link to the customer portal.
Step 7 - Click Save to update the changes.
How the unsubscribe link works
When your client clicks on the word ‘here’ in the email message, it will take them to the customer portal where they can update their marketing preference or unsubscribe.
You will need to customise the portal header and footer with your own logo and company name. And add your own terms and conditions and priviacy policy.
More on this here: How to set up the customer portal
