If you click on the magnifying glass next to a client, you will see details of previous bookings, and the reason MagManager has identified this as a potential renewal.
For example:
- Your booking revenue for this client is less this time than before
- Booked in last issue but NOT this issue- Has future bookings
- Booked in 3 issues ago, NOT in this issue - Has no future bookings
- Booked in a previous themed issue with the same “feature” (e.g., weddings) but not in this issue.
Each renewal has a score to help you prioritise your bookings. You can find these by going to the main settings page > Under Publications & Bookings > Select Renewal Scores.
NOTE: Your numbers may differ from those below, depending on your set up.
Drag and drop the order of the Renewal Types to change the scores.
Renewals Types can be disabled by turning off the enabled switch.
You can refine your data search by score, to do that select the score number from the Score Dropdown box or you can reoder the list by clicking on the up/down arrow in the header columms.
The Total score figure may appear higher than the Score figure, this will happen if the client had 2 or more adverts in one issue or they advertise is multiple publications.
In the image below this renewal has been given a score of 7, Booked in 6 issues ago, NOT in this issue - No future bookings, based on the full page booking in Autumn Leaves May/June 2002. An extended opportunity has also been identified with a score of 5, Booked in 12 issues ago, NOT in this issue - No future bookings based on the full page booking in Indigo May 2022. Together they give a total score of 12. This information helps you prioritise the clients you want to target for renewals.
